Ontario Aesthetics — Concept Campaign

A modelled 30-day campaign for an established Toronto clinic offering skincare consultations, facial treatments and laser hair removal — showing how Jumlar Tech approaches customer acquisition systematically.

The clinic has a modern facility, qualified practitioners and open appointment capacity, but struggles to turn its digital presence into consistent inquiries — and wants to know whether paid advertising can be financially sustainable.

• —Improve local customer acquisition
• —Turn digital presence into consistent consultation inquiries
• —Prove whether paid advertising is financially sustainable

• —Audience & campaign structure: local Toronto audiences focused on awareness, service discovery and consultations
• —Premium creative featuring the clinic, services and practitioner expertise — compliant messaging with no unrealistic outcomes or sensitive claims
• —Conversion-focused landing page: clinic intro, services, practitioner credentials, consultation info, FAQ and online booking
• —Lead management: approved booking workflow, conversion monitoring and professional staff follow-up — no sensitive medical data sent to ad tracking

With an additional CAD $1,200 management fee, total outlay is CAD $3,600 — roughly CAD $157 per paying customer. At a hypothetical 42% contribution margin, about CAD $457 remains after advertising and agency fees, before other expenses.

Simulated 30-day results — a modelled example of campaign economics, not the results of an actual Ontario clinic.

Meta ad spend

CAD $2,400

Impressions

90,000

Link clicks

1,600

Click-through rate

1.78%

Qualified inquiries

120

Cost per qualified inquiry

CAD $20

Consultations booked

48

Consultations attended

38

Paying customers

23

Average initial sale

CAD $420

Attributed initial revenue

CAD $9,660

• —Generating inquiries alone is not enough.
• —Track consultation attendance, customer conversion, acquisition cost and contribution margin.