Vivicurls — Braiding Masterclass

Vivicurls wanted to expand beyond traditional hairstyling services by introducing hands-on braiding education. Jumlar Tech developed the advertising concepts and inquiry pathways to attract prospective students.

Communicate the value of professional braiding training and attract prospective students interested in learning practical hairstyling skills.

• —Reach aspiring braiders, beauty enthusiasts and people wanting a marketable skill
• —Promote the October 31, 2026 Vancouver masterclass (CAD $500 per participant, 10:30 AM start)
• —Guide interested prospects through training details and registration

• —Distinct Facebook and Instagram ad concepts for different audiences
• —Promotional designs highlighting hands-on learning
• —Messaging focused on practical skills: clean parting, proper grip, braiding technique and professional finishing
• —Instagram and WhatsApp inquiry pathways
• —A follow-up approach to walk prospects through the registration process

Ads on Facebook and Instagram lead into Instagram and WhatsApp conversations, followed by a structured follow-up explaining the training and how to register.

Campaign spend, number of inquiries, paid-ad attribution and profit have not yet been verified, so no ROI or cost-per-registration claim is made.

Attendees at the earlier masterclass

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• —This is a reusable framework for turning a specialised professional skill into an educational offer.
• —Next stage: consistent lead tracking, registration attribution and post-event performance measurement.